Once OST are staked against Branded Tokens (BT), any end user/customer who has earned or purchased or otherwise acquired one of those BT has a claim to the staked OST against it. While an end user can always claim the OST that backs the BT, it is up to the company’s business rules whether they want to enable seamless transfers to other currencies and with or without withdrawal fees.

A company could choose to capture withdrawal fees, and also to not enable seamless spending of their BT at its competitors.