An action represents a core action or event for your business, for example, a "like," "share", "purchase," "API call," "view," "download," "reward," "monthly winner" or a "birthday event."

You can create as many actions as you like and you can name them as it best fits the economic drivers of your business.

The amount of action represents how much it is worth each time one of your customers executes that action.

For example, if you want to reward your users with $0.10 every time someone views their photos, you would set the BT Value to $0.10 for the View Photo action.